Statistics to Consider for Your Social Media Strategy

We were pretty surprised looking at some of the social media statistics for 2013. If you’re handling the social media aspect of your business, you might find it useful to know about them.

Here are some stats that will probably make you revise your social media approach:

Demographics

Twitter’s fastest growing demographic is aged between 55 and 64 years. There has been a growth of 79% since the year 2012. On Google+ and Facebook, it’s the 45-54 year bracket that has grown the fastest. This group has increased 46% for Facebook and 56% for Google+.

This goes against the common line of thinking that social media is predominantly used by teenagers. So you need to have a sound social strategy if your target demographics are these age brackets. Give special consideration to older users when using social media on these three platforms.

Facebook Mobile Users

Facebook has 189 million users who are "mobile only". In addition, mobile usage is responsible for generating 30% of Facebook’s total ad revenue. This is 7% over the figures at the end of 2012.

Before posting your content, it’s worthwhile to consider how it will display on mobile devices and tablets. Ensure that the process of sharing on social media via mobile is straightforward.

YouTube Users

As far as U.S. adults aged between 18 and 34 go, YouTube has a wider reach than all cable networks. So with them, TV is certainly not the best way to reach out. Of course, a single video might not have a wider reach than cable networks. But it definitely makes sense to use a platform which has such a huge user base.

If your social strategy doesn’t include videos, it’s time to include some right away. We suggest you make a start using simple 5 to 7 minute videos introducing your team and describing your company’s activities.

LinkedIn Members

LinkedIn has two new members joining in every second. This platform offers lots of information and conversations to professionals looking to connect within their industries. It includes groups, blogs, job listings and more.

It’s worthwhile to pay attention to LinkedIn, especially if you’re interested in roping in new users. If you make your community or group an information-rich and newbie-friendly setup, you can reap maximum benefits with the growing user base.

Though LinkedIn’s user base is increasing fast, its active users are fewer than most other big social networks. This means that you might not get as good responses with participatory content like contests and polls, as you would on Twitter and Facebook.

So if you want people to get involved, consider platforms with better active user statistics. Passive content such as slide decks and blog posts are ideal for LinkedIn.

Social Media Presence

Social media is more predominant now than ever before. It appears to be more than a fad or passing phase. It’s growing as a habit and various new platforms are coming up. It makes sound sense to invest time and efforts in social media strategies considering these stats.