Promoting your YouTube videos and YouTube channel takes a
great deal of time and effort. You might need to spend some money as well. However,
things get better once you have a dedicated following. So the key is to get
your first few videos noticed. Once you have built an audience and acquired
some subscribers, your focus must be on retaining them and attracting more.
Why do you need to
use YouTube Analytics?
By carefully analyzing your YouTube Analytics data, you
can get a better understanding of the promotion strategies that work. The
YouTube Analytics is a free, online tool that you can access after setting up a
YouTube channel. This tool allows you to find out information about people who
watch your videos. You can also take advantage of more powerful tracking tools
offered by third parties or online advertising services. Some of these tools
are free.
The data you get from YouTube Analytics allows you to
improve your videos so that you can get more subscribers. Since this free tool
is constantly upgraded, you don’t have to worry about its usefulness. The
YouTube Analytics allow you to quickly watch who your audience is, where they
are from, and how they interact with your content. You will also get to know if
viewers exit your videos before they are over.
How do you get
started?
The first thing you need to do is to create a YouTube
channel and post at least one video. Once you have your channel up and running,
you can access YouTube Analytics. Sign in to your YouTube account and click on
the ‘Video Manager’ button. Now select the ‘Analytics’ tab.
The first thing you will notice is the ‘Analytics
Overview Report’. In the Analytics Overview Report, you can find information
about people who visited your YouTube channel in the last 30 days. The top 10
videos that attracted the most number of views are also displayed. The Overview
Report also allows you to find out how people found your videos.
Use this information to determine how effective your ads
and other promotion techniques are. You can also download this
data in a spreadsheet format. To find out more information about particular
videos, click on the ‘Content’ tab located near the top of the ‘Analytics
Overview’ page. The ‘Geography’ tab lying to the right of the ‘Content’ tab
allows you to find out where your viewers are coming from.
Under the ‘Overview’ tab, you can find several menu commands. By clicking on these commands, you can view additional data and reports. Since these reports contain a wealth of information, you cannot ignore them if you are a serious YouTube marketer. If you don’t have enough time to analyze these reports, you can also consider hiring a company operating in this field.
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