You must
have had days when it seems that every buyer exploring real estate options is trying
to communicate with you. The slightest mistake in handling such high lead
volumes can turn away potential customers. To ensure that you never mismanage an
overload of leads, we are listing some online tools that are easy-to-use and
very effective. Our recommendations include:
Get Your Email Lead Management Right with Yesware
Handling the daily flow of
emails can be very daunting. Despite the presence of many email organization
software solutions, the problem persists. Email communication is at the heart
of lead management. You should be able to identify emails that present
high-purchase probability, track emails, and follow-up without fail. This kind
of email systemization capability is offered by Yesware. Before buying it, you
can try the free version. Every bit of information regarding email handling is
provided through Yesware. This includes tracking if someone has read your email
and creating personalized reminders. Using Yesware, you can easily segregate
important email IDs from the usual clutter.
Gmail App with a Purpose: Rapportive
Fully compatible with
Gmail, Rapportive helps to keep track of the leads that show serious potential.
Rapportive extracts information from every lead. This includes social media
profiling apart from basic data like geographic location. The free app allows
you to interact with the lead in real-time, making your communication more
direct and effective.
Get Your Automated Lead Management Right with FiveStreet
This automatic tool helps you
route leads towards the right channels and manage the email responses. It is
very useful for reducing the lead response time—a common grudge among consumers
wanting quick assistance. Using this tool, you can create an immediate response
in the form of text or email messages. Further, the leads are aggregated from
leading online real estate resources. FiveStreet can search for information for
each lead. This includes social media profile along with profile demographics
such as location and current employment status. You can create an automated
system to ensure that difficult leads are routed to specific employees only.
FiveStreet also helps you analyze its performance. The weekly reports help you
check the ROI and overall effectiveness with which each lead was handled.
Try to Distribute What You Cannot Manage
Unlike other
recommendations in this list, distributing is neither an email add-on nor an
online tool or app. It is a lead management method that is relevant for all
businesses that thrive on bulk lead generation. Why do you need to distribute? Home
purchases are often driven by the kind of personalized service a real estate
firm can provide. However, it is almost impossible to allocate a dedicated
agent for each promising lead. The solution lies in networking beyond your immediate
area of operation. For instance, you can refer clients outside your region to other
agents. This helps to establish your credibility across the entire industry. The
benefiting agents are bound to appreciate this effort and share similar leads
with you. By distributing leads, you are empowering yourself as a market player
with long-term gains.
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