Secrets to Managing High-Volume Leads

You must have had days when it seems that every buyer exploring real estate options is trying to communicate with you. The slightest mistake in handling such high lead volumes can turn away potential customers. To ensure that you never mismanage an overload of leads, we are listing some online tools that are easy-to-use and very effective. Our recommendations include:

Get Your Email Lead Management Right with Yesware

Handling the daily flow of emails can be very daunting. Despite the presence of many email organization software solutions, the problem persists. Email communication is at the heart of lead management. You should be able to identify emails that present high-purchase probability, track emails, and follow-up without fail. This kind of email systemization capability is offered by Yesware. Before buying it, you can try the free version. Every bit of information regarding email handling is provided through Yesware. This includes tracking if someone has read your email and creating personalized reminders. Using Yesware, you can easily segregate important email IDs from the usual clutter.

Gmail App with a Purpose: Rapportive

Fully compatible with Gmail, Rapportive helps to keep track of the leads that show serious potential. Rapportive extracts information from every lead. This includes social media profiling apart from basic data like geographic location. The free app allows you to interact with the lead in real-time, making your communication more direct and effective.

Get Your Automated Lead Management Right with FiveStreet

This automatic tool helps you route leads towards the right channels and manage the email responses. It is very useful for reducing the lead response time—a common grudge among consumers wanting quick assistance. Using this tool, you can create an immediate response in the form of text or email messages. Further, the leads are aggregated from leading online real estate resources. FiveStreet can search for information for each lead. This includes social media profile along with profile demographics such as location and current employment status. You can create an automated system to ensure that difficult leads are routed to specific employees only. FiveStreet also helps you analyze its performance. The weekly reports help you check the ROI and overall effectiveness with which each lead was handled.

Try to Distribute What You Cannot Manage

Unlike other recommendations in this list, distributing is neither an email add-on nor an online tool or app. It is a lead management method that is relevant for all businesses that thrive on bulk lead generation. Why do you need to distribute? Home purchases are often driven by the kind of personalized service a real estate firm can provide. However, it is almost impossible to allocate a dedicated agent for each promising lead. The solution lies in networking beyond your immediate area of operation. For instance, you can refer clients outside your region to other agents. This helps to establish your credibility across the entire industry. The benefiting agents are bound to appreciate this effort and share similar leads with you. By distributing leads, you are empowering yourself as a market player with long-term gains.