7 Reasons Why Your eCommerce Site Needs a Blog

Do eCommerce sites need a blog? Yes, they do. There are plenty of reasons to add a blog to your eCommerce site. Many webmasters wrongly assume that adding a blog to their site may distract people from buying. The truth is that it doesn't. On the other hand, your blog may encourage more people to buy from you. Here are seven reasons to add a blog to your eCommerce site.

1. Blogging gives you and your business a voice

When you blog on a regular basis, you will be able to create a unique voice for your online business. When you have a blog where you post useful information about your products, consumers will feel more comfortable buying from you. People want to know as much as possible about the products they are buying. A blog will make it possible. If your eCommerce site merely lists your items for sale, people will be less sure of buying from you.

2. Blogging gives more opportunities to reach your target customer

As an online business, you want more and more people to stop by your site and buy stuff. If you frequently blog, you will have more pages on your site. All of these pages can act as great entry points. If your site only has product pages, you seriously limit your chances of getting found online.

3. Blogging attracts more search traffic

We have seen this happening in numerous cases. When an eCommerce site starts blogging, its search traffic generally goes up. Search engines like sites that are constantly updated with fresh content. Since blogging gives you an opportunity to add new and useful content on a regular basis, it will improve your search ranking. Higher search rankings will bring in more visitors and more sales.

4. Blogging attracts more social shares

You blog when you have something that you want to share with others. If it is worth sharing, more and more people will readily share it on social media. When your content gets shared on the social media, you will get more visitors. Search engines have started looking at social shares as a measure of a site's popularity. This will improve your search rankings. Blogging also allows you to post different kinds of content on your social media channels.

5. Blogging gives more opportunities to convince people into buying

Every time you publish a new blog post, you can direct customers to different product pages on your site. You don't have to blog about just one product all the time. You can also blog about trends, best-selling products, testimonials, or just about anything that will bring you closer and closer to your target audience. Remember that every blog post is a great opportunity to sell.

6. Blogging attracts more backlinks

When you post useful content on your blog, other blogs in your niche will link to you. This attracts backlinks. As you probably know backlinks play a significant role in determining your search ranking.

7. Blogging attracts more buyers to your sales funnel

If you are serious about your business, you will definitely want to explore all possible ways to attract buyers into your sales funnel. Of course, your email subscriber list is your biggest asset. Your list will grow when you provide incentives such as freebies or discounts to sign up. Your blog is a great platform to communicate these offers to your audience.